2012 marks a new chapter in the story of Electrolux Design Lab as it enters its tenth year. Electrolux therefore invited design students globally to create a special anniversary logo for the concept. The competition has been conducted in collaboration with Yanko Design. The winner of the competition is Swedish graphics design student HenrikSundqvist from Berghs School of Communication in Stockholm, Sweden. Electrolux Design Lab started out as a global design competition for design students but